

Thoroughbred Owner Visibility System
Thoroughbred Owner Visibility System

Three done-for-you branded templates — each fully customizable by your managing partner. Everything your syndicate needs to communicate professionally, retain owners, and build a lasting reputation.
Each template is fully branded, professionally designed, and delivered as an editable Word document. Replace the placeholders, add your horse's details, and send. No designer. No monthly fees. Yours to keep and reuse forever.
A fully branded race result your owners receive within hours of every start. Covers every outcome — win, place, or out of the money.
✦Three result blocks: Win · Place/Show · Out of the money
✦Race At A Glance stats table — distance, surface, purse, jockey
✦Full finishing order table with your horse highlighted
✦Trainer's Corner pull-quote section
✦"What's Next" forward-looking close
✦Personalized co-owner thank-you by name
✦Legal disclaimer on every template
Fully amendable · Keep forever
The document that makes a new co-owner feel like an owner. Full pedigree, race record, syndicate bio, and a personalized certificate with their name on it.
✦Branded masthead with syndicate and horse name
✦Winner's circle photo placement
✦Full pedigree chart — sire, dam, sire's sire
✦Race record stat blocks — starts, wins, placings, earnings
✦Win rate and in-the-money percentage callouts
✦Co-ownership certificate with co-owner name
✦Syndicate biography section
Most requested · Owner retention essential
A publication-quality newsletter your owners actually look forward to receiving. Eight structured sections on your schedule, in your voice.
✦Branded masthead with issue number and month
✦Personal opening note to co-owner by name
✦Stable Report table — all horses, trainers, next race
✦Horse Spotlight — two-column with photo placement
✦Trainer's Corner pull-quote
✦Upcoming Races and Results tables
✦Usage guide included for managing partner
Full kit · 8 sections · Scales any stable size
The multi-page onboarding document that makes a new co-owner feel like an insider from day one — before their horse ever runs.
✦Personalized cover with co-owner and horse name
✦Personal welcome letter from managing partner✦Personal welcome letter from managing partner
✦Horse at a glance — pedigree, record, trainer, next race
✦How syndicate ownership works — plain language
✦Race day experience guide
✦Racing terms glossary — 12 key terms for new owners
✦Key contacts page
Onboarding · First impressions · Retention
Three scenario templates in one — for every health situation from a minor scratch to a career-threatening injury. The hardest communication in this business, done right.
✦Scenario A: Minor issue — scratch, light work, routine care
✦Scenario B: Significant injury — surgery, extended layoff
✦Scenario C: Career-threatening — retirement consideration
✦Each: what happened, vet assessment, plan, outlook
✦Trainer's Corner pull-quote on every scenario
✦Tone guidance baked into every template
Crisis communication · Owner trust
The document that turns one-year owners into multi-year owners. A full-year summary that makes co-owners feel proud and excited about what's next.
✦Four stat boxes: starts, wins, placings, earnings
✦Race-by-race results table — full season at a glance
✦Moments of the Year — narrative highlight sections
✦Financial summary — gross, deductions, per-owner net
✦Trainer's year-end assessment section
✦Looking Ahead — next season targets and goals
✦Personal closing letter to each co-ow
Two complete templates in one — a sale notice for claiming races, auctions, and private sales, and a retirement notice for horses moving on.
✦Template A: Sale — claiming, auction, or private sale
✦Template B: Retirement — breeding, pasture, new career
✦Sale: purchase price, new owner, distribution to co-owners
✦Retirement: destination, why, what life looks like
✦Financial settlement section on both templates
✦Emotional narrative guidance throughout
Transitions · Two templates in one
A clean, professional financial statement is issued to each co-owner whenever purse money is distributed. Replaces the vague text or email that owners currently receive.
✦Race information — date, track, type, finish
✦Gross-to-net distribution calculation
✦Trainer fee, jockey fee, expense line items
✦Per-owner share — exact distribution amount
✦Distribution method and expected arrival
✦Year-to-date account summary per co-owner
✦Tax disclaimer and record-keeping note
Financial transparency · Owner confidence
Seven ready-to-use post formats for Instagram and Facebook — covering every moment in the racing season your syndicate should be talking about.
✦Post 1: Race Day — morning of, pre-race build
✦Post 2: Win Announcement — post within 2 hours
✦Post 3: Tough Loss — honest and forward-looking
✦Post 4: Training Update — keeps feed active between races
✦Post 5: New Owner Welcome
✦Post 6: Horse Spotlight — great for prospect engagement
✦Post 7: Anniversary & Milestones
✦Every post: copy, hashtags, and image guidance✦Every post: copy, hashtags, and image guida
For an additional $97 per item, the Lasiter Edge Thoroughbred Owner Visibility System will
personally complete any template with your syndicate's details — horse name, trainer, race data, co
owner name, full branding — and deliver it ready to send. No editing required on your end. Available
on all nine templates.
S T A T E M E N T C R E D I T P R O G R A M
Are you currently a Syndicate Owner or Managing Partner where Derek Lasiter is a co-owner?
If Derek Lasiter is presently a co-owner in your syndicate, all costs associated with any Lasiter Edge template or service may be satisfied in full by statement
credit — applied directly to Derek Lasiter's owner account instead of payment. No invoice. No check. Simply credit the amount owed against Derek's existing ownership
statement and the service is considered paid in full.
"Managing partners who share the barn with Derek Lasiter can access the entire Lasiter Edge suite — any template, any done-for-you service, or any
combination thereof — at zero out-of-pocket cost. Dollar for dollar, credited directly to Derek's co-ownership account."
To arrange a statement credit, contact derek@onenationconsulting.us with your syndicate name and the service requested. Credit confirmed in writing prior to delivery.

Email Derek Directly
Lasiter Edge does not market, solicit, or facilitate ownership interests in any thoroughbred syndicate. All services are communications consulting for syndicate managing partners only. © 2026 Lasiter Edge.
Copyright © 2026 Lasiter Edge - All Rights Reserved.
Powered by GoDaddy
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.